Video: U.K. Porn Biz Adapting With More Live Cams, BBC Reports

LONDON — The adult live cam market is burgeoning in the U.K. with nearly 5,000 performers plying their trade, according to the Adult Industry Trade Association in an article published today.

AITA's Tom Dennis, an adult entertainment producer in the U.K., said that the meteoric rise of the adult live cam biz in the U.K. is in direct response to plummeting sales of DVDs due to the proliferation of free porn tube sites and rampant piracy.

"Less work comes around because people aren't supporting the porn industry," Dennis told the BBC in the article, which is accompanied by a video. "They'd rather watch their porn for free then pay for it."

Dennis, however, said that the live cam biz has some key advantages and has righted a sinking industry here in the U.K.

"It's live and cannot be pirated," Dennis said. "It means that performers can directly get paid from their online performances."

The BBC article went on to discuss ATVOD's role in regulating porn and its frustration dealing with hardcore content from overseas websites.

ATVOD, the U.K. regulatory czar for video-on-demand, requires websites to keep pornographic images out of reach of those under 18. But those regulations under Rule 11 do not for those sites operated overseas.

Today's article also puts a spotlight on Amanda, a performer who uses live cams as her main source of income.  

 "I think it's going to take over to be fair, the webcamming side of stuff," she said.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Report: AVS Group Beefs Up AV After $1.3 Million Fine

Adult content provider AVS Group has begun to institute robust age checks on some of its websites after U.K. media regulator Ofcom last week imposed a penalty of approximately $1.3 million for noncompliance with Online Safety Act regulations, the BBC is reporting.

FSC: Federal Report Confirms Unfair Banking Discrimination Against Adult Industry

The Free Speech Coalition (FSC) today announced that a federal report on debanking has concluded that several U.S. banks engaged in discriminatory banking practices against members of the adult industry.

Pineapple Support Names Natalie Pereira Executive Assistant

Pineapple Support has appointed Natalie Pereira as its new executive assistant.

AEBN Publishes Popular Searches by Country for October, November

AEBN has released the list of popular searches from its straight and gay theaters by country in October and November.

FSC Summit Event Schedule Announced

Free Speech Coalition (FSC) has revealed its slate of networking events and symposiums for its annual summit, set for January 15 during XBIZ 2026.

Pornhub Releases 2025 'Year in Review' Report

Pornhub has released its “Year in Review Insights” report for 2025, the 12th edition of the site’s annual statistics, data analysis, and infographic initiative.

Washington AV Bill Jumps on 'Health Warning' Bandwagon

A new age verification bill in the Washington state legislature would require adult sites to post notices warning users of alleged health risks, despite a previous federal court ruling against such requirements.

BranditScan Launches '25 Days of Christmas' Promo

BranditScan has launched its 25 Days of Christmas promotion.

MelRose Michaels Named Host of Online Industry Edition of XBIZ Honors

Performer and entrepreneur MelRose Michaels will MC the online industry edition of the 2026 XBIZ Honors, set for Wednesday, Jan. 14, at the Kimpton Everly Hotel in Hollywood.

Irish Regulator: EU States to Ramp Up AV Enforcement for Smaller Sites

A representative of Irish media regulator Coimisiún na Meán told legislators that Ireland and other EU states are preparing to expand enforcement of age verification regulations to include smaller adult sites, British newspaper The Times is reporting.

Show More